Tag Archives: Conduct

Jana Has Offered To Conduct A Card-Sort To Help With User Testing For Your Company’s New Website. What Is Jana Hoping To Determine With A Card-Sort?

Jana Has Offered To Conduct A Card-Sort To Help With User Testing For Your Company’s New Website. What Is Jana Hoping To Determine With A Card-Sort? Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style.

Your Boss, Sam, Has Approved For You To Conduct A Usability Test On Your Company’s Website. Your Next Step Is To Design The Test. All Of The Following Are Important For The Test’s Success EXCEPT:

Your Boss, Sam, Has Approved For You To Conduct A Usability Test On Your Company’s Website. Your Next Step Is To Design The Test. All Of The Following Are Important For The Test’s Success EXCEPT: That the test only asks users to do one task. That the test is designed around a common problem or question that your… Read More »

In What Order Should The Steps To Conduct A Marketing Experiment Be Completed?

In What Order Should The Steps To Conduct A Marketing Experiment Be Completed? Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results Choose measurement metrics, collect research, make a hypothesis, create and execute the experiment, analyze the results Analyze the results, make a hypothesis, choose measurement metrics, create and execute the… Read More »

Let’s Say You Conduct A Content Audit On Your Competitors And See That They’re Having Success With Live Video, But You Haven’t Really Tried Live Video Yet. What Might You Do?

Let’s Say You Conduct A Content Audit On Your Competitors And See That They’re Having Success With Live Video, But You Haven’t Really Tried Live Video Yet. What Might You Do? Give up – they’ve already won the space, and it’s doubtful you can catch up at this point. Immediately start doing live video on every channel to… Read More »