Tag Archives: Jana

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy?

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy? Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.… Read More »

Your Colleague Jana Is Building A Campaign Around The Longtail Keyword “Landing Page Optimization Services,” Which Is A Service Your Company Provides. What Kind Of Segmentation Should You Use To Add Contextual Marketing In Order To Help Jana Have More Of An Impact On Visitors?

Your Colleague Jana Is Building A Campaign Around The Longtail Keyword “Landing Page Optimization Services,” Which Is A Service Your Company Provides. What Kind Of Segmentation Should You Use To Add Contextual Marketing In Order To Help Jana Have More Of An Impact On Visitors? Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation… Read More »

Your Colleague Jana Would Like To Add A Personalization Token To A Landing Page That Offers “10 Tips To Generate More Leads.” She Would Like To Add The Company Name Property In Order To Connect With The User, Showing That This Ebook Would Be Helpful To The Individual’s Company. How Would You Respond To Jana?

Your Colleague Jana Would Like To Add A Personalization Token To A Landing Page That Offers “10 Tips To Generate More Leads.” She Would Like To Add The Company Name Property In Order To Connect With The User, Showing That This Ebook Would Be Helpful To The Individual’s Company. How Would You Respond To Jana? “Sounds like a… Read More »

It’s Time For Your Monthly Website Performance Review. Your Colleague Jana Has Pulled The Numbers And Finds That Your Homepage Has A 70% Bounce Rate. Is This A Good Rate?

It’s Time For Your Monthly Website Performance Review. Your Colleague Jana Has Pulled The Numbers And Finds That Your Homepage Has A 70% Bounce Rate. Is This A Good Rate? Yes. A high rate is good because that means the users are ‘bouncing’ from page to page. Yes. A high rate is good because that means the users… Read More »

Jana Has Offered To Conduct A Card-Sort To Help With User Testing For Your Company’s New Website. What Is Jana Hoping To Determine With A Card-Sort?

Jana Has Offered To Conduct A Card-Sort To Help With User Testing For Your Company’s New Website. What Is Jana Hoping To Determine With A Card-Sort? Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style.