Tag Archives: Success

Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Build Rapport, Recap Previous Conversations, Set Agenda. 2. Explore The Challenges The Prospect Has And Their Plans For Overcoming Them. 3. Explore Their Timeline And Discuss The Consequences Of Inaction And The Implications Of Success. 4. Explore Budget And Authority. In This Agenda, Which Part Of The CGP, TCI, BA Framework Needs Improvement?

Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Build Rapport, Recap Previous Conversations, Set Agenda. 2. Explore The Challenges The Prospect Has And Their Plans For Overcoming Them. 3. Explore Their Timeline And Discuss The Consequences Of Inaction And The Implications Of Success. 4. Explore Budget And Authority. In This Agenda, Which Part Of The… Read More »

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which… Read More »

Levi’s An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Developed Healthy Individual Measurement Habits That Grow His Success In Constantly Evolving His Company’s Marketing Strategies To The Schools’ Changing Needs. What Are Two Habits Levi Developed To Help Him Evaluate And Adapt His Marketing Strategies? (Choose Two.)

Levi’s An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Developed Healthy Individual Measurement Habits That Grow His Success In Constantly Evolving His Company’s Marketing Strategies To The Schools’ Changing Needs. What Are Two Habits Levi Developed To Help Him Evaluate And Adapt His Marketing Strategies? (Choose Two.) He values… Read More »

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario? Target conversion… Read More »

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit… Read More »

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics? She can check the inbound social media report. She can… Read More »

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels?

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels? Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple… Read More »

Levi’s An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Developed Healthy Individual Measurement Habits That Drive His Success In Constantly Evolving His Company’s Marketing Strategies To The Schools’ Changing Needs. What Are Two Habits Levi Developed To Help Him Evaluate And Adapt His Marketing Strategies? (Choose Two.)

Levi’s An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Developed Healthy Individual Measurement Habits That Drive His Success In Constantly Evolving His Company’s Marketing Strategies To The Schools’ Changing Needs. What Are Two Habits Levi Developed To Help Him Evaluate And Adapt His Marketing Strategies? (Choose Two.) He brings… Read More »

Levi Is An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Has Developed Healthy Individual Measurement Habits That Drive His Success In Constantly Evolving His Company’s Marketing Strategies To The Changing Needs Of The Schools. Which Two Habits Has Levi Developed To Help Him Evaluate And Adapt His Marketing Strategies? (Choose Two.)

Levi Is An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Has Developed Healthy Individual Measurement Habits That Drive His Success In Constantly Evolving His Company’s Marketing Strategies To The Changing Needs Of The Schools. Which Two Habits Has Levi Developed To Help Him Evaluate And Adapt His Marketing Strategies?… Read More »