What Should Your Outreach Messages Try To Do? Persuade the buyer to shorten their buying timeline. Generate a response of any kind from the buyer. Help the buyer make progress in defining or solving their problem. Move the buyer into the next stage of the buyer’s journey.
Your Teammate Creates An Outreach Sequence With 10 Steps In It And Asks You If You Think That’s A Good Length. How Do You Respond? “That’s a good start, but you should probably plan on creating a few additional steps.” “That’s probably good. 10 is usually the right number of steps to have.” “That’s probably too many steps.… Read More »
What Does It Mean To Make Your Outreach “Holistic”? Working with as many different kinds of people as possible. Trying to solve as many problems as you can for each prospect. Sharing all of the relevant information at the same time instead of sharing a little at a time. Providing the same level of human, helpful service to… Read More »
What Does It Mean To Make Your Outreach “Helpful”? Telling people how to solve their problems. Telling people what problems they should focus on. Providing people the insight and guidance they need at each step of the buyer’s journey. Explaining things to your prospects as simply as possible.
What Does It Mean To Make Your Outreach “Human”? Avoiding automated processes and technology. Making sure your approach is empathetic and personable. Making sure your first meeting with a new prospect happens in-person. Involving as many different people from your company as possible in your relationship with every prospect.
How Often Should You Reference Yourself In Your Outreach Messages? Never. Your messages should be solely about the buyer and their context. As often as necessary to communicate your value proposition. As often as possible. You need to convey your value and expertise to the buyer. No more than half as much as you reference your buyer and… Read More »
How Would You Classify The Content Distribution Channel That Uses Influencer And Outreach Marketing To Increase A Brand’s Reach? Paid Owned Earned Published
If A Sales Team Is Relying Too Much On Blind Outreach, Which Phase Of The Frictionless Selling Framework Will Be Most Helpful To Them? Enable Align Transform