Tag Archives: Price

Kellie Wants To Buy An Expensive Purse From A Local Accessory Store. As A Savvy Consumer, Kellie Wants To Find An Exact Brand At The Right Price. Which Strategy Will Help An Accessory Store Engage Kellie Throughout Her Customer Journey, From The Time She Begins Research To The Time She Purchases The Purse?

Kellie Wants To Buy An Expensive Purse From A Local Accessory Store. As A Savvy Consumer, Kellie Wants To Find An Exact Brand At The Right Price. Which Strategy Will Help An Accessory Store Engage Kellie Throughout Her Customer Journey, From The Time She Begins Research To The Time She Purchases The Purse? A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy

Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have You Used?

Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have… Read More »

Maureen’s Company Sells First-Aid Kits For Use In Everyday Situations. Because Kits Come In Many Sizes, With Many Features, And At Many Price Points, Maureen Finds It Difficult To Differentiate Her Company’s Offerings From Those Of Other Vendors. Worse, Potential Customers May Find It Hard To Compare Search Results For Her Products And Prices With Those Of Other Vendors. How Can Shopping Ads Address These Concerns?

Maureen’s Company Sells First-Aid Kits For Use In Everyday Situations. Because Kits Come In Many Sizes, With Many Features, And At Many Price Points, Maureen Finds It Difficult To Differentiate Her Company’s Offerings From Those Of Other Vendors. Worse, Potential Customers May Find It Hard To Compare Search Results For Her Products And Prices With Those Of Other… Read More »