True Or False? Even If You Have Different Products Or Services, You Should Try And Keep Them On The Same Customer Journey Map If The Customer Journey Is Similar. True False
True Or False? Each Team Within Your Company Should Have Their Own Customer Journey Map. True False
True Or False? Your Customer Journey Map Should Be Written From The Perspective Of Your Customer. True False
Which Of The Following Statements Best Describes The Goal Of A Journey Map? To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content… Read More »
When Identifying Buyer’s Journey Content For A Long-Term Content Strategy, It’s Important To Focus On Content For Which Stage(S)? Awareness Consideration Decision All of the above
A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use? Return on ad spend Customer referrals Brand awareness Brand association
A Customer Is Receptive To An Upsell During A Product Purchase. Which Part Of The Customer Journey Has Been Exhibited? Purchase Loyalty Awareness Consideration
As The Owner Of A New Restaurant, Susan Is Considering Her Potential Customer’s Journeys In Order To Establish Her Business In The Area. What’s The First Step A Potential Customer Might Take When Going Through The Journey Phase? View an online advertisement of the new restaurant. Fill out an online email subscription form to receive alerts. Call to… Read More »
Due To Google Analytics Providing A Cross-Channel View Of The Customer Journey, There’ll Be Differences In The Way Conversions Are Measured Between Google Analytics And Google Ads. Which Is A Difference You Should Be Aware Of? Return on ad spend Machine learning Total tax deductions Reporting freshness
Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What’s Cory’s Final Aim When Engaging Customers In Their Journey? To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first… Read More »