A Facebook Lookalike Audience Is Based On: people who have already expressed an interest in your business new people who share the characteristics of your existing customers the number of years a person has been on Facebook people who have viewed your social media posts but not interacted with them
A Facebook Custom Audience Is Based On: the number of connections a person has on Facebook new people who share the characteristics of your existing audience people who have already expressed an interest in your business people who recently created a Facebook account
Based On The Data Below, What Is The Return On Ad Spend (ROAS) For The Campaign? (Duplicate 2) $3 $4 $5 $6
Based On The Data Below, What Is The Return On Ad Spend (ROAS) For The Campaign? (Duplicate 1) $2.50 $5 $7.50 $10
Based On The Data Below, Which Is The Most Effective Advertising Campaign? (Duplicate 2) Campaign 1 because it has a greater return Campaign 1 because it drove more leads Campaign 2 because it has a greater return Campaign 2 because it drove more leads
Based On The Data Below, Which Is The Most Effective Advertising Campaign? (Duplicate 1) Campaign 1 because it drove more leads Campaign 1 because it has a lower lifetime value Campaign 2 because it has a greater return Campaign 2 because it has a higher CPA
A Facebook Core Audience Is Based On: location, demographics, interests, behavior, and connections the number of years a person has been on Facebook people who have already expressed an interest in your business new people who share the characteristics of your existing audience
“True Or False? Google’s Goal Is To Provide Users With The Most Relevant, Credible Content That Exists On The Web Based On Their Search Query.” True False
True Or False? Common Uses For Active Lists Include Sending Unique Marketing Emails Based On Each Contact’s Behavior And Properties. True False
True Or False? When Creating Buyer Personas, Consider Creating A Different Persona Based On Job Function. Grouping Buyer Personas Together By The Goal Or Challenge They’re Trying To Overcome Won’t Be Detailed Enough To Know Who You’re Talking To. True False