Tag Archives: Audience

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? Call the customer when there is an offer they’d enjoy See where their customers are and monitor their shopping behaviours Send them offers when they enter a certain geographical area Add items to their in-app basket… Read More »

Why is social media a great tool for your business to build trust and engagement with your audience?

Why is social media a great tool for your business to build trust and engagement with your audience? You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more than what you do You can share honest reviews about your product or service You can connect with customers at… Read More »

What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’

What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’ Marketing channels Demographics Audience segmentation Group dynamics

When Looking To Attract A Local Audience, Why It Is Important To Optimise Your Website And Content For Mobile Users?

When Looking To Attract A Local Audience, Why It Is Important To Optimise Your Website And Content For Mobile Users? Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these days Because marketing for mobile is more cost… Read More »

Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience?

Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience? App downloads, tours, website LAN, and app user permissions Calculations, returns, website SSL, and app store visits… Read More »

YouTube Audience Solutions Help Brands Reach The Most Attractive Prospects By Tapping Into Real-Time Data And Powerful Signals. This Gives Brands The Tools They Need To Be More Effective Storytellers. What’s Another Benefit Of Using YouTube Audience Solutions?

YouTube Audience Solutions Help Brands Reach The Most Attractive Prospects By Tapping Into Real-Time Data And Powerful Signals. This Gives Brands The Tools They Need To Be More Effective Storytellers. What’s Another Benefit Of Using YouTube Audience Solutions? Lower budget cap Cross-device reach Free Google credits

Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions?

Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions? Real-time data, powerful signals, and cross-device… Read More »

Audra Handles YouTube Strategy For A Popular Concert Venue That Would Like To Run YouTube Campaigns Aimed At Fans Of The Musicians They’ve Booked This Summer. Which Type Of Audience Solution Should Audra Recommend For This Client?

Audra Handles YouTube Strategy For A Popular Concert Venue That Would Like To Run YouTube Campaigns Aimed At Fans Of The Musicians They’ve Booked This Summer. Which Type Of Audience Solution Should Audra Recommend For This Client? Custom Affinity Program Candidate Detailed Demographic Determinant List