What Role Does The Hero Play In Your Storytelling With Data? They make your data story relatable to your audience. They elicit emotions and connect with the audience through relatable experiences. They leave your audience with a call-to-action. They help you prove to your audience why your company is better than your competitors.
After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People? Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your… Read More »
True Or False? You Should Create A Separate Hero Statement For Each Of Your Personas. True False
Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
Evaluate This Hero Statement: Groundskeeper, Inc. Is A Hero To Property Managers At Mid-Size Property Management Firms Who Need To Outsource Their Landscaping So They Can Focus Their Attention On Taking Care Of Their Tenants. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
Evaluate This Hero Statement: Jepsonite Security Systems Is A Hero To First-Time Homeowners Who Are In The Market For A Security System. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
Which Of The Following Is NOT An Element Of A Hero Statement? A sales goal A persona A job to be done Your company’s name