‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy
Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube? Determine what the viewer is interested in. Start a dialog with the viewer based… Read More »
Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client? Custom Intent audiences Core Customer audiences Life Events audiences Buy Signal audiences
Lou’s Client Loves The Idea Of Building An Audience Using Search Keywords To Extend Their Reach And Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Fits This Description? Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences
Fill In The Blank: If A Person Already Has Their Mind Made Up And They Are Only Paying Attention To The Data That Supports This Decision, This Is An Example Of __________ Bias. confirmation bias curse of knowledge selection bias hindsight bias
Evaluate This Hero Statement: Groundskeeper, Inc. Is A Hero To Property Managers At Mid-Size Property Management Firms Who Need To Outsource Their Landscaping So They Can Focus Their Attention On Taking Care Of Their Tenants. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.