Who Should Choose The Team’s Theme To Focus On, And When Will It Be Announced To The Team? Strategist, the quarterly summit Strategist, the plan step of the sprint cycle Stakeholder, the quarterly summit Stakeholder, the plan step of the sprint cycle
True Or False? The Two Primary Focus Areas Of The “Optimize” Theme Are Conversion Rate Optimization And Personalization. True False
Why Is The “Value” Focus Area Important To Complete Early On After Launching A New Launch Pad Or Website Initiative? If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place. The value focus area should be… Read More »
Which Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live? Harvest. You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Usability. You ensure the website is intuitive, inviting, and easy to use to… Read More »
Each Focus Area Has A Specific Focus Metric Associated With It. Which Of The Following Best Describes What A Focus Metric Is? A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The metric your team should… Read More »
How Many Sprint Cycles Should You Run On Each Focus Area? You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area. The individual sprint cycles are not connected to the performance roadmap in any way. Run a minimum of three sprint cycles during each one of the… Read More »
While Going Through The Sprint Cycles, Where Should Your Team Focus All Their Time And Energy? Improving the focus area selected by the strategist at the beginning of the cycle. Developing high-quality photos and videos. Filling out the fundamental assumptions chart. Talking to stakeholders about what to build next.
Why Is It Important To Focus On Effective Content Development? Content is the core of your website and is key to driving user behavior. Content creation is often the biggest cause in delays during the redesign process. Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the… Read More »
When Identifying Buyer’s Journey Content For A Long-Term Content Strategy, It’s Important To Focus On Content For Which Stage(S)? Awareness Consideration Decision All of the above
Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress? The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions