Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? Optimised for different devices Visually engaging Full of relevant information Text heavy
Which Three Skills Do Marketers Bring To The Table When Working With Machine Learning? (Choose Three.) Efficiency Strategy Scale Creativity Goal setting
Why Should Marketers Align With Their App Developer Teams? Marketers can provide app developers with insights based on data from Google Search campaigns. App developers are required to complete some actions within Google App campaigns. A positive user experience across the board can support campaign goals. App developers generally have more marketing knowledge when it comes to promoting apps.
Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched? The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments. The strategy behind an App campaign will likely shift over time, meaning boundaries need to… Read More »
Which Components Of A Google App Campaign Allow Marketers To Reach Valuable Users? Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented data taken from surveys. Conversion tracking and machine learning.
How Does Machine Learning In Google App Campaigns Benefit Both Marketers And Users? By delivering a different ad to every user. By delivering relevant ads to users only on YouTube. By delivering ads to as many users as possible in one location. By delivering a relevant ad to the right user at the right time.
What Two Things Are Marketers Realizing As Machine Learning Becomes More Widely Used? (Choose Two.) Automated campaigns rely on human guidance and intelligence for success. Expertise in machine learning and automated systems is more valuable than ever before. Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it comes to creative… Read More »
What Are Two Ways Marketers Can Benefit From Machine Learning In Google Ads? (Choose Two.) Machine learning evolves campaign goals automatically, without input. Machine learning produces results that align with defined campaign goals. Machine learning saves time by analyzing hundreds of signals automatically. Machine learning sets campaign bids and budgets automatically.
Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. Tommy values performance… Read More »
Which Two Features, Available As Additions To Shopping Campaign Ads, Can Benefit Marketers And Drive Sales? (Choose Two.) Google customer reviews Clothing size guide Merchant promotions Merchant auto-text response Merchant live chat