Tag Archives: Launched

Imagine Your Team Launched A New Website Three Months Ago, Before You Were Hired. The Website Is Performing Well, But There’s Still Opportunity To Improve Using Growth-Driven Design. Based On This Scenario, Which Is The BEST Approach To Recommend To Your Boss?

Imagine Your Team Launched A New Website Three Months Ago, Before You Were Hired. The Website Is Performing Well, But There’s Still Opportunity To Improve Using Growth-Driven Design. Based On This Scenario, Which Is The BEST Approach To Recommend To Your Boss? Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list… Read More »

Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched?

Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched? The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments. The strategy behind an App campaign will likely shift over time, meaning boundaries need to… Read More »

A Large Golf Booking Company Just Launched A New App, And They Want To Drive 50,000 Installs Before Peak Season Hits. How Should They Set Their Campaign Daily Budget To Help Reach Their Target Number Of Installs Faster?

A Large Golf Booking Company Just Launched A New App, And They Want To Drive 50,000 Installs Before Peak Season Hits. How Should They Set Their Campaign Daily Budget To Help Reach Their Target Number Of Installs Faster? Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis. Set the campaign’s daily budget… Read More »

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which… Read More »

Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign. Which Type Of Optimization Has Felix Used To Drive Higher Lumber Sales?

Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign.… Read More »

Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful.​ Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire More Customers?

Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful.​ Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire… Read More »

Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization… Read More »

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What’s Cory’s Final Aim When Engaging Customers In Their Journey?

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What’s Cory’s Final Aim When Engaging Customers In Their Journey? To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first… Read More »

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What Should Cory Do To Move His Customer Journey Forward When A Potential Customer Shows A Strong Interest In A Product?

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What Should Cory Do To Move His Customer Journey Forward When A Potential Customer Shows A Strong Interest In A Product? Offer them a specific call to action Send targeted advertising Show… Read More »