True Or False? Your Strategist’s (Or Team Leader’s) Role Is To Master The Process Of Uncovering Answers From Your Users And Turning Those Answers Into Items To Build To Drive Value And Business Results. True False
A Large Golf Booking Company Just Launched A New App, And They Want To Drive 50,000 Installs Before Peak Season Hits. How Should They Set Their Campaign Daily Budget To Help Reach Their Target Number Of Installs Faster? Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis. Set the campaign’s daily budget… Read More »
Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which… Read More »
Madison Owns A Retail Clothing Store. Her Marketing Consultant Says That With All The Technology At Their Disposal, Customers Will Go Back And Forth Across Multiple Channels Before Choosing To Buy An Outfit At Her Store. The Consultant Recommends That Madison Consider An Online-To-Offline Strategy To Drive Foot Traffic To Her Store. What Are Two Examples Of An… Read More »
Yvette Owns A Jewelry Store And Has Decided To Create A YouTube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New To YouTube Advertising, She Doesn’t Know Which Bidding Type She Should Choose For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her TrueView For Action Campaign? Target cost-per-view… Read More »
Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign.… Read More »
Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful. Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire… Read More »
Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization… Read More »
Bill Owns A Company Called Wild Bill’s Bracelets That Sells Custom Jewelry. He Launched A Search Campaign To Drive Sales Of His Custom-Made Bracelets On His Website. How Can Bill Create Effective Messages That Drive More Customers To Purchase His Jewelry? He can use Display upsell ads. He can use videos to tell stories. He can highlight brand… Read More »
Anthony Has A Dog-Walking Business That He Manages Online, And He’s Adopted Google Ads To Drive More Traffic To His Website. He’s One Month Into His First Campaign On Google Ads, Now Reviewing His Conversion Data To Determine How His Ads Are Performing. He Sees That His View-Through Conversions (VTCs) Are Low. He’s Not Sure What VTCs Are… Read More »