When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website… Read More »
Vivian’s Been Put In Charge Of A Few Clients Interested In Running Google App Campaigns. Some Campaigns Will Use Target Cost-Per-Action (TCPA), While Others Use Target Cost-Per-Install (TCPI). Which Two Statements Are Correct When It Comes To Setting Daily Budgets Within App Campaigns? (Choose Two.) A daily budget should be at least 50 times the tCPI. A daily… Read More »
What Are The Three Tracking Solutions For Google App Campaigns? Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking. Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners. Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
Match Each Statement About Machine Learning With The Related Benefit Of Google App Campaigns. Machine learning processes massive amounts of data, to deliver the most eﬀective message to the right user at the right time. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management. Greater inventory and more… Read More »