Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. relevance conversion clicks importance
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? Drive more traffic to your website Target more people in different areas of the world Ensure people see relevant ads that relate to their search query Stop using negative keywords
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. prevent secure increase the chance of decrease the chance of
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website… Read More »
What is one of the benefits of using templates for your email marketing campaigns? You can reuse the same template They are always free You can duplicate the design of your website Templates work better on mobile
Which of the following would be described as a good business goal to set for your social media campaigns? Increase staff morale Increase audience engagement Increase customer satisfaction Increase overall profit
Vivian’s Been Put In Charge Of A Few Clients Interested In Running Google App Campaigns. Some Campaigns Will Use Target Cost-Per-Action (TCPA), While Others Use Target Cost-Per-Install (TCPI). Which Two Statements Are Correct When It Comes To Setting Daily Budgets Within App Campaigns? (Choose Two.) A daily budget should be at least 50 times the tCPI. A daily… Read More »
What Are The Three Tracking Solutions For Google App Campaigns? Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking. Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners. Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
Match Each Statement About Machine Learning With The Related Benefit Of Google App Campaigns. Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management. Greater inventory and more… Read More »
What Drives Impact At Scale For Google App Campaigns? A Google-designated team Machine learning Third-party support from Google partners The YouTube video network