Tag Archives: Whats

Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched?

Machine Learning Automates Much Of A Google App Campaign Once It’s Live. What’s One Reason Marketers Should Still Be Involved In The Campaign After It’s Launched? The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments. The strategy behind an App campaign will likely shift over time, meaning boundaries need to… Read More »

Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression?

Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression? An ad must be more than 50% on screen for more than two seconds. An ad must be more than 75% on-screen for more than five seconds. An ad must be more than 50% on screen… Read More »