Tag Archives: Theme

Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth?

Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth? It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the… Read More »

Select The Definition That Best Describes The “Establish” Theme.

Select The Definition That Best Describes The “Establish” Theme. The core foundational activities you need to do once you’ve built something new. The process of internal marketing within your company to showcase the new website and the impact it’s having. The completion of the core strategy documents, such as the fundamental assumptions and the journey map. The organization… Read More »

Imagine You’re Trying To Educate Your Team On The Website Performance Roadmap. How Would You Best Describe What A “Theme” Is?

Imagine You’re Trying To Educate Your Team On The Website Performance Roadmap. How Would You Best Describe What A “Theme” Is? A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to… Read More »

Having An Understanding Of What You’re Trying To Achieve Is The Most Important Part Of Creating High-Performing Emails. What Theme Does This Correlate To?

Having An Understanding Of What You’re Trying To Achieve Is The Most Important Part Of Creating High-Performing Emails. What Theme Does This Correlate To? Setting a goal Selecting a template Discussing with your team Sending your email