Imagine You’re Trying To Educate Your Team On The Website Performance Roadmap. How Would You Best Describe What A “Theme” Is? A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to… Read More »
Imagine While Planning Your Yearly Budget, Your CEO Asks You, “We Have Many People Asking For Funding. Why Should We Invest In Continuous Improvement? Can’t We Just Stop At The Launch Pad Website?” What Is The Best Response? “The continuous improvement of our website is an investment in driving even more value to our users and better results… Read More »
Imagine Your Boss Asks You, “Why Is It Important That We Launch The Launch Pad Website Quickly?” Which Of The Following Statements Is The Best Response? “Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the… Read More »
Imagine Your Team Launched A New Website Three Months Ago, Before You Were Hired. The Website Is Performing Well, But There’s Still Opportunity To Improve Using Growth-Driven Design. Based On This Scenario, Which Is The BEST Approach To Recommend To Your Boss? Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list… Read More »
Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress? The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? Call the customer when there is an offer they’d enjoy See where their customers are and monitor their shopping behaviours Send them offers when they enter a certain geographical area Add items to their in-app basket… Read More »
Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would… Read More »
Imagine Your Team Is Reviewing The Required Work To Complete The Strategy Stage. Upon Reviewing, Your Boss Asks, “What Is The Jobs To Be Done Step?” Which Of The Following Responses Would Be The Best? “Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring”… Read More »
Imagine Your CEO Says, “Why Do We Need To Use Growth-Driven Design On Our Website? Don’t We Just Need It To Look Better Than Our Competitors?” Which Of The Following Is The Best Response To Your CEO? “We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies… Read More »