When ranking websites on search engine results pages, which element of a website do search engines value the most? How long the content on the page is If you mention keywords over 50 times in a short piece of content Unique, engaging, relevant content Where you are in the world when adding content to your site
What’s the first step in the search engine optimisation process for your website? Off-site optimisation Keyword research Writing fresh content Setting an ad budget
What is the most important thing to consider when optimising a search engine marketing campaign? Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? Drive more traffic to your website Target more people in different areas of the world Ensure people see relevant ads that relate to their search query Stop using negative keywords
When advertising using Search Engine Marketing (SEM), you only pay… when your ad appears within the search results when a conversion happens on your website when your ad is clicked by someone when someone stays on your website for more than 2 minutes
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? Alongside them Below them On the next page after them Above them
When optimising a website for search, what impact do meta and title tags have on the search engine? They are hidden messages that have no bearing on search engines They are the on-page content that appears on your homepage, telling search engines what you do They are automatically generated and help websites rank within search engines They are embedded messages… Read More »
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Choosing what images to put on your website Reserving all the social profiles that you will be using for the business Finding people who will link back to… Read More »
Google Search Console “Crawl” reports let you monitor…? If potential customers can access your web pages If Google can view your web pages How people interacts with your website What information Google records about your site
Which search query would trigger an ad based on this keyword: [London portrait photographer]? Portrait photographer London London photographer London portrait photographer Photographers in London