Match The Type Of Business With The Most Relevant Reason “Why Apps Matter.” eCommerce Gaming Omnichannel (online + store) These apps generate higher conversion rates than mobile websites. (1) These apps are used by over half of consumers when shopping in a physical location. (3) These are the most downloaded app type on Android and iOS. (2)
Janelle’s Running A Google App Campaign And Knows That Although It’s Powered By Machine Learning, Her Inputs As A Marketer Still Matter A Lot. In Which Three Ways Can Janelle Best Guide The Machine Toward A Successful Outcome? (Choose Three.) Janelle can set location targeting at the ad group level. Janelle can provide the system with abundant data… Read More »
Google My Business Helps Businesses Engage Their Customers In The Moments That Matter Most. What Are Two Ways Google My Business Accomplishes This? (Choose Two.) Qualifies new leads. Communicates with customers. Enables remarketing to visitors. Responds to reviews. Shows converted sales.
Arturo Has Explained To A Client Who Sells Electronics That YouTube’s Detailed Demographic Audiences Can Impact Their Advertising Efforts. He Knows Detailed Demographics Help Advertisers Reach Audiences Based On Quantifiable Characteristics That Matter To The Client. What Are Two Of These Quantifiable Characteristics? (Choose Two.) Past purchases Music preference Homeownership status Device type Household income
A YouTube Advertiser Is Looking To Drive Direct Response Objectives. Reyna, A YouTube Googler, Explains That YouTube For Action Combines Formats Powered By Smart Bidding With Intent-Rich Audiences And Measurement Capabilities That Can Help Turn Engagement On YouTube Into The Actions That Matter Most. What Actions Does YouTube Drive For Advertisers? YouTube drives actions focused on apps, website… Read More »
The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality
True Or False? Social Media Helps People Feel INFORMED By Helping Them Learn New Things, Stay Up To Date On Topics That Matter To Them, And Discover New Ideas And Trends. True False
Why Do Stakeholders Matter As You Begin To Develop Your Team Structure? Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. Stakeholders help you determine how social… Read More »
When Creating A Blog Title, Why Do The Number Of Characters In The Title Matter? It doesn’t matter as long as the title is descriptive. Search engines show a limited amount of characters and a cut off title could affect click-through rates. If the blog post will be shared on Twitter, a tweet can only have 140 characters. You should… Read More »
Carrying Out Social Media Marketing Without A ______________ Could Result In Posts That Are Unbalanced In Tone, Subject Matter, Or Purpose. Organizations Without This Plan Will Find It More Difficult To Achieve Social Media Goals And Maintain An Effective Cadence With Their Posts. Influencer Strategy Advocate Strategy Content Strategy Paid Strategy Earned Strategy