Fill In The Blank: It’s Possible To Determine How Well A/An ___________ Will Perform Without Bidding On It. Auction Website Keyword Advert
When Creating A Google App Campaign, What Determines A Campaign Bidding Strategy? The number of downloads the app has. The industry standard for that particular app. The target-user settings of the campaign. The total value of the campaign budget.
Yvette Owns A Jewelry Store And Has Decided To Create A YouTube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New To YouTube Advertising, She Doesn’t Know Which Bidding Type She Should Choose For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her TrueView For Action Campaign? Target cost-per-view… Read More »
Mario Works At An Agency On App Campaigns For Two Different Clients. Match The Company And Their Objective With The Appropriate Bidding Strategy. A food delivery company running a campaign to get new users. An outdoor retailer running a campaign to drive more in-app purchases. tCPA (2) tCPI (1)
Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful. Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire… Read More »
A YouTube Advertiser Is Looking To Drive Direct Response Objectives. Reyna, A YouTube Googler, Explains That YouTube For Action Combines Formats Powered By Smart Bidding With Intent-Rich Audiences And Measurement Capabilities That Can Help Turn Engagement On YouTube Into The Actions That Matter Most. What Actions Does YouTube Drive For Advertisers? YouTube drives actions focused on apps, website… Read More »
Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario? Target conversion… Read More »
Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns? Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share… Read More »
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve. Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources… Read More »
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client? Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding