Tag Archives: Paid

Where Should You Allocate The Majority Of Your Paid Media Budget?

Where Should You Allocate The Majority Of Your Paid Media Budget? New advertising channels that you haven’t advertised on before Brand campaigns across advertising channels Video production Proven efforts that drive your main KPIs

How Often Should You Evaluate Your Paid Media Budget?

How Often Should You Evaluate Your Paid Media Budget? Weekly Monthly Quarterly Annually

Scenario: You Work For H.Bloom, A Flower Delivery Company. You Are Running A Paid Search Ad For The Keyword “Flower Delivery” That Directs To The Landing Page Below. The Goal Of This Ad Is To Drive Leads. What Would You Do To Potentially Improve The Ad’s Performance? Select All That Apply.

Scenario: You Work For H.Bloom, A Flower Delivery Company. You Are Running A Paid Search Ad For The Keyword “Flower Delivery” That Directs To The Landing Page Below. The Goal Of This Ad Is To Drive Leads. What Would You Do To Potentially Improve The Ad’s Performance? Select All That Apply. Remove the H.Bloom logo from the landing… Read More »

Fill In The Blank: A Paid Media Plan Is The Bridge Between Your ______ And Your Business Goal.

Fill In The Blank: A Paid Media Plan Is The Bridge Between Your ______ And Your Business Goal. ideas historical performance target audience conversion path

Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. Which Of The Following Keywords Would Be The Best To Use For Paid Search At The Consideration Stage Of The Buyer’s Journey?

Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. Which Of The Following Keywords Would Be The Best To Use For Paid Search At The Consideration Stage Of The Buyer’s Journey? “Different types of dog food” “How to teach a dog to sit” “Best animal rescues near me” “PetSpot animal supplies”

To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To?

To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To? Twitter LinkedIn Google A and B All of the above

True Or False? “Earned” Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or Promotions.

True Or False? “Earned” Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or Promotions. True False

The Best Place To Search For Free (And Paid) Software For Customizing Your Hootsuite Dashboard To Your Exact Business Need Is Called The:

The Best Place To Search For Free (And Paid) Software For Customizing Your Hootsuite Dashboard To Your Exact Business Need Is Called The: Partner Library Explore tab App Directory Hootsuite App Store Hootsuite Impact tab

If You Want To Run A Paid Advertisement That Appears Across A Wide Variety Of Websites, Videos, And Mobile Apps, Your Best Choice Is:

If You Want To Run A Paid Advertisement That Appears Across A Wide Variety Of Websites, Videos, And Mobile Apps, Your Best Choice Is: Twitter Ad Cards Facebook Ads Manager Google Ads Experience YouTube’s Video Ads Manager

If You’re New To Twitter And Want To Grow Your Audience Using Paid Advertisements, What Campaign Type Would Work Best?

If You’re New To Twitter And Want To Grow Your Audience Using Paid Advertisements, What Campaign Type Would Work Best? Twitter Ad Card Conversion Awareness Followers Tweet Engagement