Tag Archives: Awareness

Debra Met With A Client To Discuss Adding YouTube To Their Online Advertising Strategy. She Told Them How Google Data And Tools Can Deliver The Ideal Mix Of Ad Formats, Inventory, Audience, And Measurement Solutions To Achieve The Business Outcomes They Care About, Including Awareness And Consideration. Which Other Business Benefit Can YouTube Help Them Achieve?

Debra Met With A Client To Discuss Adding YouTube To Their Online Advertising Strategy. She Told Them How Google Data And Tools Can Deliver The Ideal Mix Of Ad Formats, Inventory, Audience, And Measurement Solutions To Achieve The Business Outcomes They Care About, Including Awareness And Consideration. Which Other Business Benefit Can YouTube Help Them Achieve? Motivation: enticement, calls-to-action, engagement… Read More »

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels?

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels? Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple… Read More »

Julian Has A Client Interested In Increasing Awareness With Their YouTube Campaign. Which Three YouTube Audience Solutions Should He Recommend?

Julian Has A Client Interested In Increasing Awareness With Their YouTube Campaign. Which Three YouTube Audience Solutions Should He Recommend? Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity

Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?

Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels? Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data… Read More »