Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. relevance conversion clicks importance
Which Of The Following Is A Benefit Of Using Relevant Ads And Landing Pages? Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases
In A Bumper Ad, How Much Time Is Usually Required To Stick The Landing? Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second
You Added A Conversion Tracking Tag To A Landing Page On Your Business’s Website. When Analyzing Your Purchasing Data, You Find Duplicate Conversions. What’s Causing The Duplicates? The conversion tracking also including offline conversions. Customers using web browsers that allow cross-site cookies. Customers clicking the ads multiple times before purchasing. Customers who made a purchase return to the conversion page.
Easy to navigate High amount of user traffic Relevant and original content Transparency about your business
When You Have Dedicated Landing Pages, Who Is The Home Page Meant To Serve? Users that do not know you Both groups Users that already know who you are
True Or False? In The HubSpot CMS, Website Pages And Landing Pages Are The Same Thing. True False
What Happens When You Clone A Landing Page In HubSpot? HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a new draft page… Read More »
Your Colleague Wants You To Add Contextual Marketing To The Landing Page Called “50 Copywriting Mistakes To Avoid Checklist.” Which Of The Following Is Not An Important Factor To Investigate Before Adding Contextual Marketing To The Landing Page? The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted… Read More »
An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing? A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to… Read More »