Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. relevance conversion clicks importance
What are three key considerations when evaluating keywords for search engine optimisation? Competition, cohesiveness, relevance Frequency, competition, relevance Relevance, cohesiveness, execution Frequency, execution, relevance
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. prevent secure increase the chance of decrease the chance of
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website… Read More »
Fill In The Blank: If You Use __________ Keywords When Building Your Search Ads, Minor Variations, Like Plurals, Can Still Trigger The Ad. Exact Match Random Match Direct match Close match
Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords
When It Comes To Search Ads, Which Description Best Describes ‘Negative Keywords’? Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly
When Considering How Mobile Users Will Search For Your Business, Which Types Of Keywords Should You Focus On? Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords
Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client? Custom Intent audiences Core Customer audiences Life Events audiences Buy Signal audiences
Lou’s Client Loves The Idea Of Building An Audience Using Search Keywords To Extend Their Reach And Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Fits This Description? Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences