Tag Archives: People

Which Of The Following Is The BEST Way To Uncover The Job That People Hire Your Product To Do?

Which Of The Following Is The BEST Way To Uncover The Job That People Hire Your Product To Do? By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs.

After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?

After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People? Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your… Read More »

Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables.

Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.

Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. The Best Audience To Target On Social Media At The Decision Stage Of The Buyer’s Journey Would Be People Who:

Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. The Best Audience To Target On Social Media At The Decision Stage Of The Buyer’s Journey Would Be People Who: have expressed an interest in dogs meet the demographic profile of your buyer persona have liked your posts on social media have added items to their… Read More »