Tag Archives: target

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That Shows All The Plants They Offer And What Environments They Are Suited For. How Can Jill Personalize This Page To Better Target Her Buyer Persona?

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That… Read More »

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website… Read More »

Vivian’s Been Put In Charge Of A Few Clients Interested In Running Google App Campaigns. Some Campaigns Will Use Target Cost-Per-Action (TCPA), While Others Use Target Cost-Per-Install (TCPI). Which Two Statements Are Correct When It Comes To Setting Daily Budgets Within App Campaigns? (Choose Two.)

Vivian’s Been Put In Charge Of A Few Clients Interested In Running Google App Campaigns. Some Campaigns Will Use Target Cost-Per-Action (TCPA), While Others Use Target Cost-Per-Install (TCPI). Which Two Statements Are Correct When It Comes To Setting Daily Budgets Within App Campaigns? (Choose Two.) A daily budget should be at least 50 times the tCPI. A daily… Read More »

A Large Golf Booking Company Just Launched A New App, And They Want To Drive 50,000 Installs Before Peak Season Hits. How Should They Set Their Campaign Daily Budget To Help Reach Their Target Number Of Installs Faster?

A Large Golf Booking Company Just Launched A New App, And They Want To Drive 50,000 Installs Before Peak Season Hits. How Should They Set Their Campaign Daily Budget To Help Reach Their Target Number Of Installs Faster? Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis. Set the campaign’s daily budget… Read More »

Simon’s Been In The Marketing Industry For A Few Years. He’s Learning About The Ways Machine Learning Can Help Both Him As A Marketer And His Target Users. How Will Machine Learning Change His Core Responsibilities?

Simon’s Been In The Marketing Industry For A Few Years. He’s Learning About The Ways Machine Learning Can Help Both Him As A Marketer And His Target Users. How Will Machine Learning Change His Core Responsibilities? It allows for more time to focus on strategy and creating customer experiences. It’s an efficient way to learn what account structures… Read More »

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger?

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger? Competition becomes more focused at a granular level. The system works best when working from the largest dataset possible. App campaigns don’t allow… Read More »

How Can Google’s Consumer Patterns Audience Signals Help An Advertiser Connect With Their Target Audience?

How Can Google’s Consumer Patterns Audience Signals Help An Advertiser Connect With Their Target Audience? By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people who are performing searches on the advertiser’s products. By reaching people who have recently experienced a major change… Read More »