How Can You Take Advantage Of Video For Your Product/Services Without Actually Making A Video? This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Your audience’s data Your audience’s interests You audience’s available income Your audience’s offline behaviour
When Making Video Content For Your Display Ads, What Is Most Important To Ensure? Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number
If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is? SEM advertising Social advertising Retargeting Email campaigns
How can your business benefit from video without making one yourself? Advertising on other people’s videos Commenting on other people’s videos Sharing other people’s videos Interacting with other people’s videos
Aaron Observes And Adjusts Bids Often In His Google Ad Campaigns. He Recently Learned That For An Automated Campaign, It’s Best To Wait Until The Campaign Accumulates A Certain Number Of Conversions Before Making Any Bid Changes. For A Google App Campaign, Aaron Should Wait To Apply Any Bid Changes Until At Least How Many Conversions Have Accumulated?… Read More »
Kyle’s Making An HTML5 Asset To Add To His Portfolio Of Other Asset Types. According To HTML5 Best Practices, When Should The Name Of His App And A Visible Call-To-Action Be Positioned At The Center Of His Ad? During the entirety of the ad. At the beginning of the ad. Midway through the ad. At the end of… Read More »
What Aspect Of Cloud Datastore Allows Organizations To Worry Less About Making Changes To Their Underlying Data Structure As Their Application Evolves? The object-oriented database with containerized applications. The schemaless document-oriented database with ACID transactions. The relational database with configuration and downtime. The warehouse database with a proven production system.
Sally’s Historically Spent A Lot Of Time In Google Ads Making Small Changes To Her Campaigns, Instead Of Focusing On Higher Level Marketing Strategy. What Are Two Ways Machine Learning Helps Reduce The Time She’ll Spend In Her Google App Campaign? (Choose Two.) Machine learning can analyze many signals to determine the right audience for her ad. Machine… Read More »
Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client? Custom Intent audiences Core Customer audiences Life Events audiences Buy Signal audiences