‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy
How Can You Improve A Business’s Visibility To People Located Near You Geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to find
Which form of targeting would you use to display ads to people who have previously visited your website? Search advertising Reacquiring Readvertising Retargeting
When advertisers run online ads that typically include an image for people to click on, it’s called… Search Engine Optimisation Banner advertising Display advertising Webpage advertising
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? Answer The Public Google Ads Editor Facebook business manager EM Rush
What Is The Best Way To Put Your Social Content In Front Of People Who Don’t Already Follow You? Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences Put links to your social on your website
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this? Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to tell people more about the video Delete the video and… Read More »
Curtis Recently Created A Google My Business Account. He Wants To Learn How His People Are Finding His Business Listing On The Web And How They Interacted With His Listing. Which Google My Business Feature Can Curtis Use To Accomplish This? Google My Business insights Google My Business conversion tracking Google My Business services Google My Business reviews
Audiences With The Strongest Level Of Intent Are The Most Open To Being Influenced By Your Message. Which Audience Is Made Up Of People Who’ve On Google Before Engaging With Your Business? Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube
Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?… Read More »