You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? Shopping bags Blog content YouTube Social media
Paul Asks His Team To Enable And Report On View-Through Conversions In Their Client Google App Campaigns. Why Are View-Through Conversions Important To Include? They unlock additional segmentation options for placements that occur on YouTube. They provide additional conversion data, so better business decisions can be made. They’re an effective way to directly compare conversion data against similar… Read More »
Aaron Observes And Adjusts Bids Often In His Google Ad Campaigns. He Recently Learned That For An Automated Campaign, It’s Best To Wait Until The Campaign Accumulates A Certain Number Of Conversions Before Making Any Bid Changes. For A Google App Campaign, Aaron Should Wait To Apply Any Bid Changes Until At Least How Many Conversions Have Accumulated?… Read More »
Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has… Read More »
George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign? It’s the total number of times a user has seen an ad before eventually completing a… Read More »
Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This? The attribution report doesn’t include website conversions. The attribution report doesn’t include app conversions. The attribution report doesn’t include phone… Read More »
Carol Wants To Review View-Through Conversions For Her Google App Campaign But Doesn’t Know Where To Find This Data. What Should She Do? She should look at total conversions, which automatically include view-through conversions. View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions. View-through conversions isn’t a default column in the… Read More »
Due To Google Analytics Providing A Cross-Channel View Of The Customer Journey, There’ll Be Differences In The Way Conversions Are Measured Between Google Analytics And Google Ads. Which Is A Difference You Should Be Aware Of? Return on ad spend Machine learning Total tax deductions Reporting freshness
Brenda Implemented Conversion Tracking Tags For Her Website. She’s Reviewing The Total Conversions Across Her Ads, Using The Campaigns Report. She’d Like To See The Total For Each Conversion Type. How Can She Accomplish This? By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action. By adding columns… Read More »
Antonio Runs An Online Retail Site And Wants To Set Up A Sitewide Tag To Measure Online Conversions For His Future Google Ad Campaigns. He’s Already Set Up Conversion Actions And Has Google Tag Manager Managing Tags On His Site. Which Tag Type Should He Choose To Complete This Process? Google Ads Conversion Tracking Conversion Linker Google Optimize… Read More »