Tag Archives: Measuring

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has… Read More »

Measuring Across App And Web Is Challenging, Yet Important For Understanding Cross-Platform Behavior. Which Two Solutions Does Google Offer To Bridge The Measurement Gap Between App And Web? (Choose Two.)

Measuring Across App And Web Is Challenging, Yet Important For Understanding Cross-Platform Behavior. Which Two Solutions Does Google Offer To Bridge The Measurement Gap Between App And Web? (Choose Two.) App and Web properties in Google Analytics Google Ads SDK platforms report Deep linking Cross-platform report in Google Analytics

Ansel Is Planning A Google Ads Campaign For His New Plumbing Client. He Knows The Client’s Top Priority Is New Contact Form Submissions. His Client Is Also Interested In Measuring Newsletter Subscriptions. Which Two Conversion Actions Can Ansel Measure To Showcase The Campaign’s Results In The Client’s Two Areas Of Interest? (Choose Two.)

Ansel Is Planning A Google Ads Campaign For His New Plumbing Client. He Knows The Client’s Top Priority Is New Contact Form Submissions. His Client Is Also Interested In Measuring Newsletter Subscriptions. Which Two Conversion Actions Can Ansel Measure To Showcase The Campaign’s Results In The Client’s Two Areas Of Interest? (Choose Two.) Purchases Directions Leads Sign-ups Pageviews

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels?

Sometimes It Is Not Possible To Measure The Success Of A Google Ads Campaign That Is Aggregated Across Multiple Channels, As Is The Case With Measuring Brand Awareness And Brand Favorability. Why Is It Difficult To Determine Performance Across Multiple Channels? Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple… Read More »

Measuring Conversion Actions Can Help You Better Understand How Users Connect With Your Brand. Which Are Conversion Actions You Can Measure?

Measuring Conversion Actions Can Help You Better Understand How Users Connect With Your Brand. Which Are Conversion Actions You Can Measure? Purchase, lead, page view, and sign-up Organic discovery, and directory referral Social media account shares, and likes Unsolicited walk-ins, and product deliveries

When Measuring Offline Conversions With TrueView For Action, A Store Visit Is Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Store Within How Many Days?

When Measuring Offline Conversions With TrueView For Action, A Store Visit Is Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Store Within How Many Days? 45 days 14 days 7 days 30 days

True Or False? When Measuring Your Social Media ROI, You Calculate The Effectiveness Of An Action By Dividing The Net Income By The Cost Of This Action And Multiplying It By 100.

True Or False? When Measuring Your Social Media ROI, You Calculate The Effectiveness Of An Action By Dividing The Net Income By The Cost Of This Action And Multiplying It By 100. True False

Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media ROI?

Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media ROI? Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR. Show influencers how enticing it would be to work with your company.… Read More »