Tag Archives: Hes

Jason Owns A Productivity App And Wants To Expand Outside Of The US Into Latin America. He Hires A Professional Translation Service And Believes He’s Ready To Go As Soon As The Service Is Done. Which Three Steps Should He Consider Before Launching? (Choose Three.)

Jason Owns A Productivity App And Wants To Expand Outside Of The US Into Latin America. He Hires A Professional Translation Service And Believes He’s Ready To Go As Soon As The Service Is Done. Which Three Steps Should He Consider Before Launching? (Choose Three.) Launch the app in Latin America, before translations are complete to test the… Read More »

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has… Read More »

George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign?

George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign? It’s the total number of times a user has seen an ad before eventually completing a… Read More »

Walt Wants To Provide Strategic Guidance For The Google App Campaign He’s Managing. He Wants The Campaign To Work Within Specific Boundaries, Toward A Desired Outcome. Which Two Settings Should Walt Observe On An Ongoing Basis? (Choose Two.)

Walt Wants To Provide Strategic Guidance For The Google App Campaign He’s Managing. He Wants The Campaign To Work Within Specific Boundaries, Toward A Desired Outcome. Which Two Settings Should Walt Observe On An Ongoing Basis? (Choose Two.) Location Bid Budget Audience

Simon’s Been In The Marketing Industry For A Few Years. He’s Learning About The Ways Machine Learning Can Help Both Him As A Marketer And His Target Users. How Will Machine Learning Change His Core Responsibilities?

Simon’s Been In The Marketing Industry For A Few Years. He’s Learning About The Ways Machine Learning Can Help Both Him As A Marketer And His Target Users. How Will Machine Learning Change His Core Responsibilities? It allows for more time to focus on strategy and creating customer experiences. It’s an efficient way to learn what account structures… Read More »

Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions?

Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions? Real-time data, powerful signals, and cross-device… Read More »

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What’s Cory’s Final Aim When Engaging Customers In Their Journey?

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What’s Cory’s Final Aim When Engaging Customers In Their Journey? To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first… Read More »

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What Should Cory Do To Move His Customer Journey Forward When A Potential Customer Shows A Strong Interest In A Product?

Cory Owns A Custom Purse-Design Business. He Launched An Advertising Campaign Featuring Purses Made Of Environmentally Friendly Materials. He’s Followed His Customers Through Their Entire Journeys. What Should Cory Do To Move His Customer Journey Forward When A Potential Customer Shows A Strong Interest In A Product? Offer them a specific call to action Send targeted advertising Show… Read More »

Antonio Runs An Online Retail Site And Wants To Set Up A Sitewide Tag To Measure Online Conversions For His Future Google Ad Campaigns. He’s Already Set Up Conversion Actions And Has Google Tag Manager Managing Tags On His Site. Which Tag Type Should He Choose To Complete This Process?

Antonio Runs An Online Retail Site And Wants To Set Up A Sitewide Tag To Measure Online Conversions For His Future Google Ad Campaigns. He’s Already Set Up Conversion Actions And Has Google Tag Manager Managing Tags On His Site. Which Tag Type Should He Choose To Complete This Process? Google Ads Conversion Tracking Conversion Linker Google Optimize… Read More »