Tag Archives: Measure

Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress?

Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress? The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions

What Can Social Media Analytics Tools Help You Measure When Assessing Campaign Results?

What Can Social Media Analytics Tools Help You Measure When Assessing Campaign Results? Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing

What Should You Keep In Mind When Selecting Events To Measure In A Google App Campaign?

What Should You Keep In Mind When Selecting Events To Measure In A Google App Campaign? Pick an event with significant value, regardless of how often it occurs. Pick an event with low value that happens on a very significant basis. Pick an event that can be compared against similar apps. Pick an event that matters to your… Read More »

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has… Read More »

Carlos Has A Physical Store And Doesn’t Have The Ability To Sell His Products Online. But He Still Advertises Online And Wants To Measure How Effective His Online Ads Are In Driving New Customers In-Store And Generating New Sales. What Is The Best Way For Carlos To Achieve This Within Google Ads?

Carlos Has A Physical Store And Doesn’t Have The Ability To Sell His Products Online. But He Still Advertises Online And Wants To Measure How Effective His Online Ads Are In Driving New Customers In-Store And Generating New Sales. What Is The Best Way For Carlos To Achieve This Within Google Ads? Create a new audience to represent… Read More »

Brianna Has A Physical Store That She’s Successfully Managed For 10 Years. Her Products Aren’t Designed To Sell And Ship Online. She Recently Created An Online Website And App To Advertise Her Business. Now She’s Interested In Using Google Ads To Create An Ad Campaign And Measure Its Effectiveness. How Will Offline Conversion Tracking Help Brianna?

Brianna Has A Physical Store That She’s Successfully Managed For 10 Years. Her Products Aren’t Designed To Sell And Ship Online. She Recently Created An Online Website And App To Advertise Her Business. Now She’s Interested In Using Google Ads To Create An Ad Campaign And Measure Its Effectiveness. How Will Offline Conversion Tracking Help Brianna? Brianna can… Read More »