Tag Archives: Addition

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has… Read More »

Linda Wants To Get The Most From Her Google App Campaign Ads. She Writes The Required Amount Of Text Assets, But Doesn’t Have Many Other Assets To Upload. Which Assets May Be Auto-Generated By The Campaign, In Addition To What Linda Can Upload?

Linda Wants To Get The Most From Her Google App Campaign Ads. She Writes The Required Amount Of Text Assets, But Doesn’t Have Many Other Assets To Upload. Which Assets May Be Auto-Generated By The Campaign, In Addition To What Linda Can Upload? The existing Display Network and/or Video campaigns within the same Google Ads account. The associated… Read More »

Landon Works For An Online Marketing Firm And Believes That YouTube Will Be An Effective Addition To His Client’s Advertising Strategy Given Its Extensive Reach Of Over Two Billion Monthly Active Users And Recent Innovations That Increase Usership. Which Two Next Generation Innovations Can Landon Share With His Client? (Choose Two.)

Landon Works For An Online Marketing Firm And Believes That YouTube Will Be An Effective Addition To His Client’s Advertising Strategy Given Its Extensive Reach Of Over Two Billion Monthly Active Users And Recent Innovations That Increase Usership. Which Two Next Generation Innovations Can Landon Share With His Client? (Choose Two.) Mobile live streaming Live-action auctions YouTube on TV… Read More »

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA? By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above

Let’s Say You’re Looking To Increase The Visibility Of Your Company Blog. What, In Addition To SEO Tactics, Could You Do To Make It Easy For People To Organically Find Your Previously Published Posts?

Let’s Say You’re Looking To Increase The Visibility Of Your Company Blog. What, In Addition To SEO Tactics, Could You Do To Make It Easy For People To Organically Find Your Previously Published Posts? Link internally to previously published blog posts Paid Boost via Google AdWords for underperforming posts None of these Embed pixels into all old blog… Read More »

Let’s Say You’re Evaluating A Customer Of Your Organization As A Potential Brand Advocate. In Addition To The Three R’s, What’s Another Criteria You Could Use To Determine Whether This Person Would Represent Your Organization Well?

Let’s Say You’re Evaluating A Customer Of Your Organization As A Potential Brand Advocate. In Addition To The Three R’s, What’s Another Criteria You Could Use To Determine Whether This Person Would Represent Your Organization Well? brand affinity political values influencer connections brand rub number of followers all of these