Tag Archives: Shes

Nicky’s Account Manager Asked Her To Include Minimal Or No Text Overlay In The Image Assets She’s Using In A Google App Campaign. Why Is That?

Nicky’s Account Manager Asked Her To Include Minimal Or No Text Overlay In The Image Assets She’s Using In A Google App Campaign. Why Is That? Image assets tend to load slower on mobile devices when there’s text overlay. Image assets with text overlay can only be shown on some Google inventory. Google Ads policies don’t allow more… Read More »

Melissa’s Been Running A Google App Campaign With One Ad Group And She’s Looking To Optimize The Campaign By Creating Additional Ad Groups. What Should Melissa Do Next?

Melissa’s Been Running A Google App Campaign With One Ad Group And She’s Looking To Optimize The Campaign By Creating Additional Ad Groups. What Should Melissa Do Next? Create a new campaign and ad group for each different theme. Replace her existing ad group with a new one using a different theme. Maintain one evergreen ad group, and… Read More »

Tara Knows Google My Business Is A Great Way To Share Information And Engage Her Customers Online. But, She’s Worried Because She Has Multiple Locations, And Management Of The Locations May Be Too Difficult. How Does Google My Business Simplify The Management Of Multiple Locations For Tara?

Tara Knows Google My Business Is A Great Way To Share Information And Engage Her Customers Online. But, She’s Worried Because She Has Multiple Locations, And Management Of The Locations May Be Too Difficult. How Does Google My Business Simplify The Management Of Multiple Locations For Tara? Tara can manage multiple Google My Business listings under one account.… Read More »

Olyana Is About To Implement A Google Ads Campaign For Her Online Business. She’s Inserted A Phone Snippet On Her Website To Replace Her Business Number With A Google Forwarding Number. What Will This Allow Olyana To Do Now?

Olyana Is About To Implement A Google Ads Campaign For Her Online Business. She’s Inserted A Phone Snippet On Her Website To Replace Her Business Number With A Google Forwarding Number. What Will This Allow Olyana To Do Now? Record which ad led to a call conversion Push automated promotional ads to callers Capture phone numbers of callers… Read More »

Jasmeet’s A Marketer For Healthcare Brand Pharma Unite. She’s Been Asked To Oversee A Google App Campaign That Started Running Two Months Ago, And She Learns The Assets Haven’t Been Updated Since Launch. What Two Things Should Jasmeet Do Next? (Choose Two.)

Jasmeet’s A Marketer For Healthcare Brand Pharma Unite. She’s Been Asked To Oversee A Google App Campaign That Started Running Two Months Ago, And She Learns The Assets Haven’t Been Updated Since Launch. What Two Things Should Jasmeet Do Next? (Choose Two.) Review the asset report, but wait another two months before taking action – it’s too soon… Read More »

Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience?

Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience? App downloads, tours, website LAN, and app user permissions Calculations, returns, website SSL, and app store visits… Read More »

Yvette Owns A Jewelry Store And Has Decided To Create A YouTube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New To YouTube Advertising, She Doesn’t Know Which Bidding Type She Should Choose For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her TrueView For Action Campaign?

Yvette Owns A Jewelry Store And Has Decided To Create A YouTube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New To YouTube Advertising, She Doesn’t Know Which Bidding Type She Should Choose For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her TrueView For Action Campaign? Target cost-per-view… Read More »

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger?

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger? Competition becomes more focused at a granular level. The system works best when working from the largest dataset possible. App campaigns don’t allow… Read More »

Heather Created KPIs (Key Performance Indicators) For Her Shoe Company. She’s Using Metrics To Determine Whether Or Not Those KPIs Have Been Met. Using The Dropdown Menu, Select Whether Each Option Is One Of Heather’s KPIs Or A Metric.

Heather Created KPIs (Key Performance Indicators) For Her Shoe Company. She’s Using Metrics To Determine Whether Or Not Those KPIs Have Been Met. Using The Dropdown Menu, Select Whether Each Option Is One Of Heather’s KPIs Or A Metric. Increase sales of high-heeled shoes by 10% this year Increase of 10% in number of full video ad views… Read More »

Brianna Has A Physical Store That She’s Successfully Managed For 10 Years. Her Products Aren’t Designed To Sell And Ship Online. She Recently Created An Online Website And App To Advertise Her Business. Now She’s Interested In Using Google Ads To Create An Ad Campaign And Measure Its Effectiveness. How Will Offline Conversion Tracking Help Brianna?

Brianna Has A Physical Store That She’s Successfully Managed For 10 Years. Her Products Aren’t Designed To Sell And Ship Online. She Recently Created An Online Website And App To Advertise Her Business. Now She’s Interested In Using Google Ads To Create An Ad Campaign And Measure Its Effectiveness. How Will Offline Conversion Tracking Help Brianna? Brianna can… Read More »