Tag Archives: Targeting

Which form of targeting would you use to display ads to people who have previously visited your website?

Which form of targeting would you use to display ads to people who have previously visited your website? Search advertising Reacquiring Readvertising Retargeting

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger?

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger? Competition becomes more focused at a granular level. The system works best when working from the largest dataset possible. App campaigns don’t allow… Read More »

For Accurate Targeting, Assets Are Organized Into Ad Groups That Have Shared Topics Most Often Related To Which Of The Following? (Choose Three.)

For Accurate Targeting, Assets Are Organized Into Ad Groups That Have Shared Topics Most Often Related To Which Of The Following? (Choose Three.) Message Theme User location Ad schedule Audience

Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful. Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire More Customers?

Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful. Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire… Read More »

What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads? – Majanto

Build awareness Drive action Generate buzz Inﬂuence consideration

Which Targeting Option Is Best For Influencing Consideration? – Majanto

Custom Affinity Custom Intent Demographics Remarketing

Which Targeting Option Is Best For Achieving Brand Awareness? – Majanto

Affinity Custom Intent In-Market Remarketing

Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.) – Majanto

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Location targeting allows ads to be served in the specific geographic locations you choose. Employment targeting allows you to serve ads only to people who work in a specific… Read More »

Amanda Uses “Influence Consideration” As A Marketing Objective For Her Google Display Ads Campaign. Which Targeting Options Are A Good Fit For Amanda’s Campaign? – Majanto

In-Market audiences, Affinity Audiences, Similar Audiences Custom Intent audiences, Similar Audiences, Custom Affinity audiences Custom Intent audiences, Similar Audiences, Affinity Audiences In-Market audiences, Custom Intent audiences, Similar Audiences

Amy Has Created A New Brand For Her Company’s Goldfish Training Materials. She Knows That Other Companies Train Goldfish And It Is A Popular Sport, But Realizes That It Is A Niche Market. She Wants To Use A Google Display Ads Campaign To Build Awareness For Her New Brand. Which Google Display Ad Targeting Option Can Help Amy With Her Goal Of Creating Awareness Within Her Niche Market? – Majanto

Standard remarketing Affinity audiences Dynamic remarketing Custom Affinity audiences