If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is? SEM advertising Social advertising Retargeting Email campaigns
If A Person Adds A Product To A Shopping Basket But Then Leaves The Website, Which Of The Following Tactics Is Most Likely To Encourage That Person To Return And Purchase The Product? Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a… Read More »
Why Might A Shopper Prefer To Make A Purchase Using A Retail App Rather Than A Retail Website? The latest industry news can be presented to a potential customer while they shop. An app can serve ads to a potential customer while they’re browsing products. Apps can redirect users to the company website to complete a purchase. Personal… Read More »
A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use? Return on ad spend Customer referrals Brand awareness Brand association
A Customer Is Receptive To An Upsell During A Product Purchase. Which Part Of The Customer Journey Has Been Exhibited? Purchase Loyalty Awareness Consideration
Bill Owns A Company Called Wild Bill’s Bracelets That Sells Custom Jewelry. He Launched A Search Campaign To Drive Sales Of His Custom-Made Bracelets On His Website. How Can Bill Create Effective Messages That Drive More Customers To Purchase His Jewelry? He can use Display upsell ads. He can use videos to tell stories. He can highlight brand… Read More »
Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client? Custom Intent audiences Core Customer audiences Life Events audiences Buy Signal audiences
Peter Has A Website That Promotes His Local Vacation Rental Site. He Uses Google Ads To Manage His Advertising Campaign. He’s Cross-Referencing His Purchase Conversions With His Backend CRM, And The Data Isn’t Matching Up. What’s An Attributed Reason For This Discrepancy? The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is… Read More »
Laura’s Website Data Shows That Visitors Place Items In Their Shopping Carts But Fail To Complete The Purchase. What Should Laura Do First To Up Her Conversion Rate? Ask for an email address from visitors so she can reach out with additional marketing. Make sure her checkout page is live and that purchases can be completed. Offer discounts… Read More »
Lou’s Client Loves The Idea Of Building An Audience Using Search Keywords To Extend Their Reach And Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Fits This Description? Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences