Tag Archives: Searches

Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator,” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two.) – Majanto

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation

Jimmy Sells Televisions On His Website. He Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy’s Advertising Campaign? – Majanto

Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience.

Sarah’s Autos Sells Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company’s Advertising Manager Decides To Configure A Broad Matching Type For The Keyword “Automobile,” In Order To Reach A Broader Group Of Potential Visitors. Which Two User Searches May Generate The Advertising Manager’s Ad? (Choose Two.) – Majanto

Car Travel Road Bicycle Automobile

You Want To Increase The Relevance Of A Google Search Ad So It’s More Meaningful To Potential Customers And Provides Value-Added Information To Their Searches. What Two Actions Might Improve The Relevance Of Your Ad? (Choose Two.) – Majanto

Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity.

Bob’s Electronics Company Is Launching The Sale Of A New Television, UltraView1000. Bob Decides To Use Phrase Match In His Search Ads Campaign Because He Wants Searches That Contain UltraView1000 To Show His Ad. How Else Will Phrase Match Benefit Bob’s Campaign? – Majanto

Bob’s ad will show on searches for television features similar to UltraView1000. Bob’s ad will show on searches for UltraView1000 and additional words before and after. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob’s ad will show on searches with only UltraView1000 included in them, with no… Read More »

A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.) – Majanto

Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling

Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly For Searches For The **Wonder Boots** Product Name? – Majanto

Phrase match Broad-match modifier Exact match Broad match

You Use Google Shopping Ads To Promote Customer Engagement With Your Products. How Can This Increase Your Business’s Presence In Searches?

You Use Google Shopping Ads To Promote Customer Engagement With Your Products. How Can This Increase Your Business’s Presence In Searches? Several Shopping ads will be displayed for your products based on specific categories potential customers have selected. Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your… Read More »