What Happens When You Clone A Landing Page In HubSpot? HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a new draft page… Read More »
Your Colleague Wants You To Add Contextual Marketing To The Landing Page Called “50 Copywriting Mistakes To Avoid Checklist.” Which Of The Following Is Not An Important Factor To Investigate Before Adding Contextual Marketing To The Landing Page? The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted… Read More »
An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing? A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to… Read More »
Your Colleague Jana Is Building A Campaign Around The Longtail Keyword “Landing Page Optimization Services,” Which Is A Service Your Company Provides. What Kind Of Segmentation Should You Use To Add Contextual Marketing In Order To Help Jana Have More Of An Impact On Visitors? Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation… Read More »
When Using The Context Of A User’s Mobile Device Type, Which Landing Page Element Should Be First Evaluated For Adding Contextual Marketing? The image The landing page copy The questions on the form The redirect page
Sam, Your Boss At ABC Marketing Agency, Wants Users To Feel More Connected To Your Company. Sam Suggests: “Add A Personalization Token To The Home Page That Says ‘Welcome, First Name.’ I Know That We Need Personalized Content.” How Would You Respond To Sam’s Request? “We should add it because big companies like Amazon and Netflix have it.”… Read More »
Your Colleague Jana Would Like To Add A Personalization Token To A Landing Page That Offers “10 Tips To Generate More Leads.” She Would Like To Add The Company Name Property In Order To Connect With The User, Showing That This Ebook Would Be Helpful To The Individual’s Company. How Would You Respond To Jana? “Sounds like a… Read More »
You Offer A Free Trial On Your Products Page. Which Of The Following Would Be Appropriate Wording For The Same Offer On Your Blog CTA? “Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product”… Read More »
At Which Stage Of The Buyer’s Journey Is A User Most Likely To Be If She Is Spending Time On Your Products Page? Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber
How Many Common User Questions Should Each Page Attempt To Answer At One Time? None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers as you can fit onto the page. Five – make sure to answer who, what, when, where and why… Read More »