Tag Archives: Page

Scenario: You Work For H.Bloom, A Flower Delivery Company. You Are Running A Paid Search Ad For The Keyword “Flower Delivery” That Directs To The Landing Page Below. The Goal Of This Ad Is To Drive Leads. What Would You Do To Potentially Improve The Ad’s Performance? Select All That Apply.

Scenario: You Work For H.Bloom, A Flower Delivery Company. You Are Running A Paid Search Ad For The Keyword “Flower Delivery” That Directs To The Landing Page Below. The Goal Of This Ad Is To Drive Leads. What Would You Do To Potentially Improve The Ad’s Performance? Select All That Apply. Remove the H.Bloom logo from the landing… Read More »

Scenario: You Want To Target An Audience That Has Previously Viewed Your Product’s Pricing Page On Your Website. Which Targeting Strategy Should You Use?

Scenario: You Want To Target An Audience That Has Previously Viewed Your Product’s Pricing Page On Your Website. Which Targeting Strategy Should You Use? Behavioral targeting Audience targeting Retargeting Demographic targeting

Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would Be Best To Use In The Scenario Above?

Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would… Read More »

You’ve Been Researching XYZ Inc., And You Discover That Someone At The Company Has Viewed Your Pricing Page, So You Give Them A Call. You Talk To The Receptionist, Johnny. You Ask Who In The Company Might Be Investigating Your Solution. Johnny Says He Doesn’t Know For Sure But That He Can Ask Around And Get Back To You. He Also Says That Mariah Opensky Would Probably Be The Person To Make That Decision, But She’s Currently On Vacation. What’s The BEST Way To Record This In The CRM?

You’ve Been Researching XYZ Inc., And You Discover That Someone At The Company Has Viewed Your Pricing Page, So You Give Them A Call. You Talk To The Receptionist, Johnny. You Ask Who In The Company Might Be Investigating Your Solution. Johnny Says He Doesn’t Know For Sure But That He Can Ask Around And Get Back To… Read More »

There Are Two Main Differences Between Forms And Lead Flows. One Is That Forms Are Embedded On The Page While Lead Flows Appear On Top Of The Page. What’s Another Difference?

There Are Two Main Differences Between Forms And Lead Flows. One Is That Forms Are Embedded On The Page While Lead Flows Appear On Top Of The Page. What’s Another Difference? Forms typically collect more information than lead flows. Lead flows typically collect more information than forms. Lead flows can only be added to blog posts, but forms… Read More »

What Is A Landing Page?

What Is A Landing Page? A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads

True Or False? When Creating A New Page In The CMS, It’s Important To Choose Your Title Carefully Since It Will Automatically Become The HTML Title Of The Published Web Page.

True Or False? When Creating A New Page In The CMS, It’s Important To Choose Your Title Carefully Since It Will Automatically Become The HTML Title Of The Published Web Page. True False